Moq txhais li cas?
MOQ stands rau Yam tsawg kawg nkaus Order kom muaj nuj nqis, uas yog ib qho ntawm cov tswv yim txoj kev rau replenishment rau txhua yam khoom. Nws yog ib qho tseem ceeb kom nco ntsoov qhov siv tau ntawm ib qho kev txiav txim, raws li cov cai no tau teeb tsa los ntawm tus neeg muag khoom, suav nrog cov txheej txheem xws li qhov kev txiav txim yam tsawg kawg nkaus, ntim ntau, thiab cov txheej txheem, thiab lwm yam. Qhov kev txiav txim kom muaj nuj nqis rau cov neeg yuav khoom yog txiav txim siab raws li cov qauv no.
Yog tias qhov kev txiav txim poob qis dua qhov tsawg kawg nkaus kom muaj nuj nqis, tus neeg muag khoom yuav tsis txuas ntxiv nrog kev xa khoom. Ntawm qhov tod tes, qhov kev txiav txim siab ntau dua tuaj yeem ua rau cov khoom muag ntau dhau, yuav tsum muaj cov neeg yuav khoom kom muaj kev sib npaug ntawm ob qho tib si.
Nco tseg: Yam tsawg kawg nkaus Order Quantity yog ze ze rau tus neeg muag khoom tus nqi. Cov neeg muag khoom txiav txim siab MOQ raws li qhov xwm txheej ntau lawm thiab kev tswj hwm tus nqi, tsim kom muaj qhov tsawg kawg nkaus rau cov neeg siv khoom xaj. Tshaj li qhov pib no, tus neeg muag khoom tuaj yeem txuas nrog shipping.
Tus neeg muag khoom yuav tsum ua li cas yog tias qhov kev txiav txim kom muaj nuj nqis ntawm cov khoom tsis ua raws li qhov kev txiav txim yam tsawg kawg nkaus?
Kev cuam tshuam nrog MOQs loj tuaj yeem ua rau ntxhov siab, tshwj xeeb tshaj yog thaum cuam tshuam nrog ntau ntawm ntau txhiab, qhov twg qee cov khoom yuav xav tau MOQs siab li 5, 000 lossis 10, 000 units. Txawm li cas los xij, cov kev txiav txim yam tsawg kawg nkaus no yog qhov qub, tshwj xeeb tshaj yog nyob rau hauv platforms xws li Alibaba thiab Ntiaj Teb Qhov Chaw.
Cov chaw tsim khoom lag luam no ua haujlwm ntawm tus qauv B2B, qhov ntau dua MOQ yog cov qauv vim qhov kev cia siab ntawm kev ua lag luam nrog cov lag luam muaj peev xwm yuav khoom tseem ceeb.
Cov neeg tsim khoom nrhiav kom muab cov khoom lag luam ntau vim nws yog txoj hauv kev muaj txiaj ntsig zoo rau lawv thiab tso cai rau tus nqi ua haujlwm los ntawm kev them cov nuj nqis los ntawm cov khoom lag luam thawj zaug.
Qhov kev sib tw tshwm sim thaum cov neeg yuav khoom muaj kev txwv nyiaj txiag tab sis tseem xav koom nrog kev lag luam nrog cov tuam txhab tsim khoom kom tau txais cov khoom sib tw. Los yog tej zaum, lawv xav ua qhov kev sim ua lag luam pib.
Ua ntej, tsis txhob siv cov MOQ no heev; lawv ua raws li cov lus qhia. Thaum cov neeg muag khoom xav tau 5,000-unit order, kev sib tham muaj peev xwm.
Kuj ceeb tias, nyob rau hauv ntau qhov xwm txheej, kev sib tham txog kev txo qis mus txog 30% hauv MOQ yog qhov yooj yim ua tau, qee zaum txawm tias ntau dua nrog kev sib tham zoo. Txawm li cas los xij, thaum cov neeg muag khoom feem ntau qhib rau kev sib tham, qee qhov yuav hloov pauv tsawg. Nco ntsoov, lawv xav ua lag luam nrog koj, yog li tsis txhob cuam tshuam los ntawm MOQ siab.
Thaum sib tham txog MOQs nrog cov neeg tsim khoom, ua qhov tseeb ntawm cov lej yog qhov tseem ceeb. Piv txwv li, txo qis MOQ ntawm 1000 txog 250 yog ua tau yog tias koj cov peev nyiaj tso cai, tab sis txo qis ntawm 1000 mus rau 25 yuav nyuaj. Koj tuaj yeem sim nws, tab sis tsis txhob cia siab tias yuav muaj txiaj ntsig zoo.
Nov yog qee qhov kev tawm tsam rau kev sib tham MOQ nrog cov neeg muag khoom:
Ua "tus neeg yuav khoom thawj zaug": Qhia rau tus neeg muag khoom tias qhov no yog koj thawj qhov kev yuav khoom los ntawm lawv, thiab koj xav pib nrog me me los ntsuas cov dej. Piv txwv li, yog tias MOQ rau ib yam khoom yog 1000 units, qhia kev txaus siab rau kev txiav txim 250 units rau pib. Tos rau lawv cov lus teb-kev lees paub ntawm koj qhov kev txiav txim kom muaj nuj nqis yog qhov ntau vim lawv xav tau kev muag khoom. Qee zaum, lawv yuav nce tus nqi khoom thaum txo MOQ, tab sis ntev npaum li tus nqi tawm hauv chav rau cov nyiaj tau los, nws tuaj yeem ua tau.
"Siv thiab phim" koj qhov kev txiav txim: Txiav cov khoom sib txawv los ntawm tus neeg muag khoom yam tsis tas yuav tsum tau ua kom tau raws li txhua yam khoom tus neeg MOQ. Thaum tag nrho MOQ tseem yuav tsum tau ntsib, koj yuav tsis tas yuav xaj kom muaj ntau ntawm txhua yam khoom. Cov tswv yim no tso cai rau koj los faib koj cov khoom lag luam thiab faib kev pheej hmoo thiab peev thoob plaws ntau yam khoom, txawm tias nws yuav tsis siv rau txhua yam khoom.
Kev txiav txim uas twb tau tsim lawm: Feem ntau cov chaw tsim khoom hauv Suav teb tsuas yog tsim cov khoom raws li tau txais kev txiav txim, vim lawv xav txog kev tswj xyuas cov khoom ua ntej ua ntej tsis muaj txiaj ntsig. Qhov no yog qhov laj thawj tseem ceeb tom qab MOQs loj, raws li cov neeg muag khoom xav tau los tsim cov khoom kom muaj txiaj ntsig zoo.
Qee lub sij hawm, qee cov khoom twb tau tsim thiab npaj rau kev xa khoom, tab sis cov kev txiav txim tau raug tso tseg lossis muaj cov khoom lag luam ntau dhau. Feem ntau, cov neeg muag khoom txaus siab muag cov khoom no rau koj ntawm MOQ vim lawv xav kom tshem tawm cov khoom muag. Yog li, koj tuaj yeem nug seb tus neeg muag khoom puas muaj cov khoom lag luam overstocked lossis tshem tawm cov khoom xaj uas koj tuaj yeem coj mus.
