The data released by the American e-commerce research institution Adobe Analytics on Saturday shows that on "Black Friday," American shoppers spent a record-breaking $9.8 billion online, which is approximately 695 billion RMB, marking a 7.5% increase from last year.
However, according to a report by First Financial, some cross-border merchants lamented the historically dismal Black Friday. This year, many sellers indicated a low number of orders, especially those on the Amazon platform. A seller in the apparel category, who annually generates sales of tens of millions of dollars on the Amazon platform, informed reporters that their brand experienced a drastic drop in sales on Amazon channels during the Black Friday period.
001 Xinmin Second Road, Xinle Industrial Park, Maan Town, Huicheng Area, Huizhou Guangdong 516057 China
