Amazon cov ntawv teev nqi siab tam sim no muaj cov kev xaiv them nqi, tsom iav cov tswv yim pom hauv kev lag luam e-lag luam. Nrog rau lub ntiaj teb poob qis hauv cov neeg siv khoom siv hluav taws xob, qhov no yog lub tswv yim siv tau.
Nyob nruab nrab ntawm kev tawm tsam los ntawm cov platforms zoo li Temu, Amazon tab tom siv zog ua kom txaus siab rau cov neeg siv khoom thiab tsav kev yuav khoom. Muaj kev sib ntaus sib tua hnyav ntawm ntau lub platform, ntxias cov neeg muag khoom hla ciam teb rau hauv kev sib tw kom tau txais kev txiav txim ntau dua. Raws li kev txo qis kev noj haus, cov tib neeg xav txog tus nqi ntau dua, ua rau muaj kev loj hlob ntau dua hauv kev muag khoom rau cov khoom qis dua piv rau cov nqi siab dua.
Lub neej yav tom ntej ntawm kev sib tw ntawm e-lag luam platforms yuav tsom rau kev txaus siab rau cov neeg siv khoom nrog tus nqi qis.
Kev taw qhia txog kev xaiv them nqi ntawm cov npe yog Amazon txoj kev siv zog los txhawb cov neeg siv khoom siv.
Tsis ntev los no, cov neeg muag khoom tau pom cov kev xaiv them nqi ntawm Amazon cov npe. Cov neeg yuav khoom tuaj yeem them qee qhov kev faib ua ntej thiab maj mam them tus so tom qab. Piv txwv li, ib qho khoom $ 60 tuaj yeem them rau hauv 4 ntu ntawm $ 15 txhua, txhua ob lub lis piam, tsis muaj paj laum.
Nyob ntawm tus nqi khoom, qee yam khoom raug faib ua 12 lossis 24 them nyiaj. Piv txwv li, cov khoom lag luam tshaj $ 100 qhia txog 12- lub hlis them nqi, thaum cov tshaj $ 500 muab faib ua 24 cov nyiaj them.
Cov yam ntxwv no tam sim no tsuas yog tshwm sim ntawm cov khoom lag luam tus nqi siab, nrog tus nqi siab tshaj lossis sib npaug $ 50. Qee tus neeg muag khoom cov npe muaj qhov tshwj xeeb no tau qhia ntau lub hlis dhau los, txawm tias ntau tus tsis pom, tshwj xeeb tshaj yog cov neeg muag khoom cuam tshuam nrog cov khoom qis.
Raws li cov neeg muag khoom paub, cov nyiaj them poob haujlwm koom nrog lub platform koom nrog cov tsev txhab nyiaj. Thaum tus neeg yuav khoom yuav khoom, lawv them ib feem ua ntej, thaum lub txhab nyiaj them rau cov nyiaj qiv. Cov neeg yuav khoom them nyiaj rau lub txhab nyiaj maj mam, tab sis cov neeg muag khoom tau txais cov nyiaj them tag nrho ib zaug.
Rau cov neeg muag khoom, qhov no feature yog tus phooj ywg zoo. Nws yog lub hom phiaj los txhawb kev noj thiab txhawb cov neeg siv khoom nrog cov nyiaj tau los tsawg los ua kev yuav khoom thaum ntxov.
Txawm li cas los xij, qee tus neeg muag khoom txhawj xeeb txog cov txheej txheem rov qab. Raws li cov peev txheej, thaum cov nyiaj rov qab, cov nyiaj tau xa rov qab mus rau lub txhab nyiaj them nyiaj kom them cov nqi them rov qab.
Cov yam ntxwv no tsis muaj qhov cuam tshuam tsis zoo rau cov neeg muag khoom; nws yog kev sib koom tes zoo ntawm lub platform thiab cov tsev txhab nyiaj kom muaj txiaj ntsig rau cov neeg siv khoom.
Qhov kev ua haujlwm no zoo ib yam li cov nyiaj them poob haujlwm uas pom ntawm qee lub platform hauv tsev. Ntau tus neeg muag khoom ntxiv ntseeg tias Amazon tau ua raws li kev coj ua hauv tsev, ua raws li kev sib tw ntawm kev sib tw ntawm kev lag luam hla ciam teb, tshwj xeeb nrog kev suav nrog Pinduoduo, Temu, thiab TikTok, tau nce zuj zus.
Kev muag khoom Dub Friday tsis ntev los no yog qhov tshwj xeeb rau TikTok, nrog rau tag nrho cov nyiaj them tag nrho Cov Khoom Muag Khoom Muag (GMV) nce ntau dua 215%. Ntawm Dub Friday ib leeg, GMV tau nce los ntawm 4 zaug, thiab SKU xaj nce los ntawm 1212%. Ntxiv rau Asmeskas kev ua lag luam, TikTok Khw muag khoom hla ciam teb e-lag luam hauv UK tau pom GMV nce 191%, nrog rau Dub Friday nce siab ntawm 368%.
Daim ntawv tshaj tawm kev ua tau zoo peb lub hlis twg uas tau tshaj tawm los ntawm Pinduoduo Group kuj tau ua tau zoo heev. Nws cov nyiaj tau los Q3 tau tsoo 68.84 billion RMB, staggering 93.9% xyoo-rau-xyoo kev loj hlob, nrog cov nyiaj tau los ntawm 15.5 billion RMB, ib qho 18% surge hauv Tshuag nqi. Temu ua lub luag haujlwm tseem ceeb hauv qhov kev vam meej no.
Hauv nws lub neej dhau ib xyoos, Temu tau mus txog cov neeg siv khoom hauv ntau dua 40 lub teb chaws thiab cheeb tsam, nrog 200 lab app rub tawm thiab 120 lab cov neeg siv nyob rau lub Cuaj Hli, ib nrab ntawm lawv nyob sab nraud Asmeskas. Temu's Black Friday muag tau dhau 40 hnub, muab txhua tus neeg siv ib daim coupon $200 thiab xaiv peb yam khoom pub dawb, nrog rau ntau yam khoom raug nqi ib lub nyiaj xwb. Ntau tus neeg muag khoom tau ntsib kev nce siab hauv kev muag khoom, nrog qee qhov nce mus txog ntau txhiab tus xaj ib hnub.
Tsis tas li ntawd, SHEIN, Shopify, thiab Walmart tau ua yeeb yam zoo sib xws. Txhua lub lag luam e-lag luam yog vying rau ntau tus neeg siv khoom, thiab Amazon tsis muaj kev zam. Xyoo no, Amazon tau rov hloov kho nws cov yam ntxwv thiab txawm tias tau txais kev txhawb nqa los txhawb kev yuav ntau ntxiv. Kev taw qhia txog cov nyiaj them poob haujlwm tseem yog lwm qhov kev txav mus los nyiam cov neeg siv khoom ntau dua thiab txhawb kom lawv ua kev yuav khoom nrog cov nqi qis tshaj.
Amazon cov khoom lag luam qis muag tau nce 100%.
Nrog rau kev txo qis ntawm cov neeg siv khoom thoob ntiaj teb, cov neeg siv khoom tau txo cov nyiaj tau los pov tseg. Ib daim ntawv ntsuam xyuas tau tshaj tawm los ntawm University of Michigan thaum Lub Kaum Ib Hlis 27th qhia tias kev cia siab rau cov neeg siv khoom lag luam luv luv tau nce mus rau 7- hli siab rau xyoo no, thaum lub sij hawm ntev kev cia siab nyiaj txiag tseem nyob siab txij li xyoo 2011.
Raws li kev tshawb pom zaum kawg los ntawm Tsoom Fwv Teb Chaws Reserve ntawm Asmeskas cov nyiaj txiag hauv tsev neeg, cov neeg muaj nyiaj tshaj 20% ntawm cov neeg Asmeskas tau tso tseg cov nyiaj khaws cia ntxiv uas lawv tau khaws cia thaum muaj kev sib kis thiab tam sim no tuav nyiaj tsawg dua ua ntej muaj kev sib kis.
Raws li cov neeg siv khoom muaj nyiaj tsawg, ib sab ntawm cov nyiaj them poob haujlwm, tus nqi qis yog lwm qhov kev txhawb nqa rau kev noj. Amazon cov neeg muag khoom tus nqi tau raug txiav hauv ntau pawg, txo qis tus nqi. Ib daim ntawv ntsuam xyuas qhia tau hais tias kev muag khoom ntawm cov nqi qis tau nce 100%.
Jungle Scout cov ntaub ntawv qhia tias tshaj li ib feem peb ntawm cov neeg siv khoom xaiv cov khw hauv online feem ntau rau kev sib piv tus nqi thiab nrhiav tus nqi zoo tshaj. Tshaj li 70% ntawm cov neeg siv khoom thov tias kev nce nqi cuam tshuam rau lawv cov kev siv, thiab cov nqi tau dhau los ua qhov tseem ceeb cuam tshuam rau lawv cov kev txiav txim siab yuav khoom. Saib ntawm cov ntaub ntawv los ntawm ntau pawg Amazon, kev muag khoom loj hlob sai dua rau cov khoom lag luam qis.
Raws li Amazon cov khoom muag muag zoo tshaj plaws, hauv 12 lub hlis dhau los, tus nqi nruab nrab rau Amazon cov khoom siv lub mloog pob ntseg tau nqis los ntawm 15%, thaum chav tsev muag khoom tau nce 159%. Txawm hais tias cov khoom lag luam siab dua thiab qis dua tau pom kev loj hlob, lub mloog pob ntseg tus nqi qis dua qhov nruab nrab tau pom txog kwv yees li 45% kev muag khoom hauv ib xyoos. Hauv 30 hnub dhau los, tsib lub mloog pob ntseg zoo tshaj plaws nrog tus nqi nruab nrab qis tshaj plaws tau muaj cov khoom muag ntau tshaj plaws.
Hauv Amazon lub tsev thiab chav ua noj, kev muag khoom ntawm cov khoom siv me me xws li microwaves, cookers siab, thiab cua fryers tau nce 23% xyoo-rau-xyoo, tswj cov nqi nruab nrab ntawm cov nqi qis nrog tsawg dua 1%. Kev muag khoom thiab cov nyiaj tau los rau cov khoom siv qis qis tau nce ntau dua 70%, tshaj li cov khoom lag luam uas muaj nqi siab.
Saib ntawm kev muag khoom ntawm cov khoom ua si thiab cov khoom me me, tus nqi nruab nrab rau qee yam khoom ua si tau nce me ntsis los ntawm 5% xyoo-rau-xyoo. Tag nrho chav tsev muag khoom tau nce 30%. Muaj qhov sib txawv zoo kawg nkaus hauv kev muag khoom ntawm cov khoom lag luam tus nqi siab dua thiab qis dua qhov nruab nrab ntawm kev ua lag luam. Hais txog kev muag khoom thiab cov nyiaj tau los, cov khoom ua si qis qis tau pom qhov kev loj hlob ntau dua 300% siab dua lawv cov nqi siab dua.
Ib yam li ntawd, kev muag khoom rau Amazon cov cuab yeej me me, cov menyuam roj hmab, cov pawm, kev noj qab haus huv & kev zoo nkauj, cov khoom siv dag zog, thiab TV ua raws li tus qauv qub.
Cov neeg siv khoom niaj hnub no muaj txiaj ntsig zoo txuag nyiaj. Ntau tshaj 30% hais tias lawv cov nyiaj khaws cia loj tshaj plaws yog los ntawm kev siv daim coupon lossis luv nqi.
Rau cov platforms thiab cov neeg muag khoom, ntsib cov neeg siv khoom xav tau yog ib txoj hauv kev zoo tshaj plaws los nce kev muag khoom. Kev txo nqi thaum lub sijhawm muag khoom loj thiab muab daim coupon rau lwm lub sijhawm tau dhau los ua ib qho kev coj ua kom nyiam cov neeg siv khoom paub txog tus nqi.
Nrog Temu lub tswv yim qis tus nqi, cov neeg siv khoom tus cwj pwm kev yuav khoom txuas ntxiv mus. Ntau Amazon cov neeg yuav khoom muaj kev txhawj xeeb ntau ntxiv txog cov nqi thiab cov nqi luv nqi. Ntsib nrog cov neeg siv khoom tshiab thiab kev sib tw los ntawm ntau lub lag luam e-lag luam, Amazon tab tom sim nyiam cov neeg siv khoom los ntawm cov yam ntxwv uas nyiam cov neeg siv khoom siv.
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