Raws li kev tshaj tawm xov xwm txawv teb chaws, Incopro tau ua ib qho kev tshawb fawb npog ntau dua 1, 000 cov neeg siv khoom, uas qhia tias kwv yees li 27% ntawm cov neeg siv khoom tau hais tias txawm tias tom qab tshaj tawm cov neeg muag khoom cuav, lawv yeej tsis tau txais cov nyiaj rov qab los ntawm cov khw hauv online. Kev tshawb fawb pom tias cov neeg siv khoom kuj xav kom cov neeg muag khoom siv ntau dua los tiv thaiv kev muag khoom cuav.
Ntau tshaj li ib nrab ntawm cov neeg siv khoom tsis txhob txwm yuav cov khoom cuav, ua rau tsis muaj kev ntseeg siab rau ib hom khoom. Yog tias lawv tau muag cov khoom cuav, 64% ntawm cov neeg siv khoom yuav poob kev ntseeg siab hauv lub platform.
Piers Barclay, Chief Strategy Officer ntawm Incopro, tau hais tias, "Nrog rau cov hnub caiv luv nqi cov khoom tau txais kev pom zoo los ntawm cov neeg siv khoom, kev pheej hmoo ntawm kev ua txhaum cai yog nthuav dav."
Kev nce ntxiv ntawm kev lag luam e-lag luam, raws li Asmeskas Kev Cai Lij Choj, tau ua rau muaj kev lag luam loj dua rau cov khoom cuav uas tsim los ntxias cov neeg siv khoom, feem ntau raug nqi qis dua cov khoom tiag.
Tshaj tawm los ntawm Retail Dive, qhov teeb meem no teeb meem ntau lub lag luam e-lag luam nrog cov neeg muag khoom thib peb, xws li Amazon, uas siv cov lej cim los txheeb xyuas qhov tseeb thiab Project Zero thev naus laus zis los tiv thaiv cov khoom cuav los ntawm nws lub vev xaib.
Txawm li cas los xij, cov peev txheej tau ceeb toom rau Washington Post tias Amazon qhov kev tsom mus rau kev xaiv ntau thiab tus nqi qis tau tso cai rau cov khoom cuav mus ntxiv. Tsis ntev los no, ib daim ntawv hla tebchaws Louis Vuitton uas tuav lub npe "Amazon's Choice" tau muag rau $ 10.97.
Raws li WWD, US Senate Finance Committee tau tshaj tawm tsab ntawv tshaj tawm bipartisan lub hli tas los hais txog cov kev sib tw ntau lub npe ntsib hauv kev tiv thaiv kev txawj ntse hauv internet. Qhov no suav nrog e-lag luam platforms tsis saib xyuas cov khoom cuav lossis tshem tawm cov khoom cuav uas tsis txaus ntseeg.
Tam sim no, kev txwv tsis pub nkag mus rau cov qauv tsim muaj patented yuav tsum tau txais kev pom zoo los ntawm kev sim los ntawm US International Trade Commission, tus txheej txheem uas tuaj yeem raug nqi thiab siv sijhawm.
Puas yog Tuam Tshoj yog thawj qhov chaw ntawm cov khoom cuav?
Raws li cov ntaub ntawv los ntawm Lub Koom Haum rau Kev Lag Luam Kev Lag Luam thiab Kev Txhim Kho (OECD), Tuam Tshoj yog qhov loj tshaj plaws ntawm cov khoom cuav. Bloomberg Xov Xwm tau tshaj tawm tias Asmeskas cov npe yog ib qho ntawm cov khoom cuav tshaj plaws, suav nrog 3.3% ntawm kev lag luam thoob ntiaj teb hauv cov khoom cuav.
Nyuam qhuav pib lub xyoo no, tus tsim cov hniav nyiaj hniav kub David Yurman yeej qhov kev foob tawm tsam kev lag luam e-lag luam, tau txais kwv yees li $ 1.6 lab nyiaj them. Hom zoo li Ralph Lauren thiab LVMH tau tsim cov cuab yeej digital los taug qab cov khoom kom tiv thaiv kev muag khoom cuav.
Incopro txoj kev tshawb fawb pom tias cov neeg siv khoom muaj kev ntseeg siab tshaj plaws hauv qhov tseeb ntawm cov khoom ntawm Sears.com, thaum eBay thiab Wish.com muaj kev ntseeg siab tshaj plaws.
Qhov zoo siab, 32% ntawm cov neeg siv khoom tsis muaj teeb meem yuav cov khaub ncaws cuav, cov hniav nyiaj hniav kub, lossis cov khoom tawv tawv hauv online, ua rau cov nqi muag khoom poob qis. Raws li WWD, 22% txhob txwm ua li ntawd.
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